06 / 69The Leadership Curve1 min read

Idea (stage)

The questionI have an idea.

The Idea stage is not about having an idea — everyone has those. It is about sharpening a problem worth solving until it is specific, and proving the solution is wanted before you build the machine to deliver it. Two leadership questions live here: Vision & Purpose (the destination is named) and the first edge of Market & Customer (the problem is clear). The work is comprehension, not scale.

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