11 / 69The Leadership Curve1 min read

Initiate (stage)

The questionWhat's the next curve — and have we started it?

Initiate is the decision to start the next curve while the current one is still strong — not after the slowdown shows. Every growth curve eventually flattens; the leaders who endure begin the next big innovation during maturity, so they transition smoothly instead of falling off the back of the old curve. It is the most counter-intuitive stage, because it asks a winning business to invest in disruption before it feels necessary.

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