00Value Statement
I run the full reset — strategy, leadership, operations, and the working software — alongside your leadership team, until it is.
The sales engine runs on a spreadsheet someone built in 2015. Operations live in three tools that don’t talk to each other. The website was last updated under your last general manager.
And every conversation — with the bank, with your business partner, around the family table — now has the same line item: AI.
You don’t need an AI strategy.You need a reset.
I’ve run the turnaround, picked the team, cut the chokepoints, and shipped the software myself. I know what it is to hold all four threads at once and still lie awake wondering whether you’re moving fast enough.
That’s the work I do — so you’re not the only one holding it.
Big firms won’t go below fifty million. Boutiques specialise too narrowly. Independent operators are usually one-trick. One person holding all four threads — and shipping the software your operating model now needs — is structurally rare.
That’s the work.
Diagnose the four threads. Decide what stays. Decide what goes. Set the next twelve months in writing.
Pick the team. Train the team. Replace what won’t move. Hold the tempo of execution.
Find the bottlenecks. Cut the chokepoints. Measure the outputs. Run the operating model.
Ship the agents. Build the automations. Replace the spreadsheets. Hands on the keyboard.
No SOWs. No change orders. No junior delivery team. One operator, one fixed rate, one number — here’s how it runs.
Start a conversation. We scope the four threads and name what stays and what goes. Four to eight weeks, paid — and either side can walk at the end.
One operator, one fixed rate, inside the team. Hands on the keyboard, not advice from the sideline. Thirty-day notice, both ways, always.
The engagement ends because the work is done, not because the calendar said so. The systems, the team, and the operating model stay.
What the work actually delivered. Numbers from real engagements and shipped systems. Names removed — the brands come out in conversation.
Revenue doubled. EBITDA up 10%+.
Turnaround / Professional services
R.0212 → 46 assets. Paid CAC under 7% — 2× more efficient than OTAs.
M&A growth playbook / Tourism
R.034× organic SEO in 30 days. 6× revenue per month in 90 days.
Go-to-market rebuild / Tourism
R.0412,354 prospects enriched. 3× lead generation.
Customer-acquisition pipeline / Property
R.05Five business units unified. ASX-listed group.
C-suite integration / Property
R.06Asset acquired at 17% premium to market value.
Reset & scale up / Property
Most of the work is internal — agents, automations, transformation programs that aren’t mine to publicise. Eight more sanitised builds on the next page, with the diagnosis, the work, and the why.
Each week I record Commander in Brief — a fifteen-minute briefing that takes a real leadership decision in the news and connects it to the framework. The newsletter is the written version. Both are free.
Latest episodeEP.07Jun 22, 202613:05
OpenAI, Anthropic, Google and xAI aren't competing on the same axis — each claimed different real estate in the customer's mind. Porter's doors, read through the AI race.
In print since December 2024. The frameworks the website uses, the briefings draw on, and Waymaker operationalises — written down in one place.
The businesses that get left behind don’t fail loudly. A competitor resets first. The best people drift. And the lead you spent ten years building becomes the lag you spend the next ten defending.
The AI moment is here. You already know what help you need.