00Articles
Essays on leadership, technology & business.
- A.11Jun 29, 20268 min readEP.08
IKEA Automated 47% of Its Calls — and Didn't Fire Anyone
IKEA's chatbot resolved 47% of contacts. Instead of layoffs, it retrained 8,500 staff into design advisors — a lesson in leading people, not managing them.
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- A.10Jun 22, 20268 min readEP.07
Four AI Giants, Four Doors, One Lesson in Strategy
OpenAI, Anthropic, Google and xAI aren't competing on the same axis — each claimed different real estate in the customer's mind. Porter's doors, read through the AI race.
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- A.09Jun 15, 20267 min readEP.06
The $240 Million Goodbye
Graham Walker gave $240M to employees with no equity when he sold Fibrebond — and attached a five-year string he told everyone about. A gift, or an exchange?
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- A.08Jun 8, 20267 min readEP.05
Bolt Killed HR. Was That an EX Move?
Bolt's CEO fired his entire HR department and announced the problems disappeared. This piece isn't about whether he was right — it's about the distinction between subtraction and design, and what every operator should ask after reading that headline.
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- A.07Jun 1, 20267 min readEP.04
Nike Forgot What It Was Selling
Nike's stock hit a twelve-year low after four years of optimising how they sell while quietly letting what they sell fall behind. The Substance vs. Form tension — at scale.
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- A.06May 25, 20267 min readEP.03
Why Toyota's Slowness Is Every Mature Business's Trap
Toyota's CFO named internal slowness as the cause of three years of decline. The Mastery trap on the Leadership Curve — and how it scales to any business.
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- A.05May 18, 20268 min readEP.02
Values as the Commons — The Test Most Leaders Get Wrong
Pete Hegseth led with values. The move was textbook — and reveals why AI exposes whether your team's values were ever truly common.
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- A.04May 12, 20266 min read
The Resolute Leadership Curve
Growth emerges from navigating three tensions — leading vs managing, values vs character, skills vs systems. The Resolute Leadership Curve is the map.
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- A.03May 12, 20267 min read
The Three Tensions
Three permanent pulls underneath every growing business. The leader who learns to live inside them grows. The one who picks a side stalls.
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- A.02May 12, 20268 min read
The Twelve Questions
Five questions for executing the present, seven for leading the future. How the Resolute Leadership Curve gets applied on a Tuesday.
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- A.01May 10, 20267 min readEP.01
AI Business Engineering: A Working Definition
A working definition for the discipline that sits at the intersection of AI, transformation, and SME C-suite operating — and why the existing labels keep missing it.
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