07 / 69The Leadership Curve1 min read
Identity (stage)
The questionDo we have a role to play in this market?
Identity is the search for fit — finding your role in a market that did not ask for you. The solution is in front of real customers now, and the question is whether the early signals of product-market fit are real or wishful. This is where the ideal customer sharpens, the business model gets drawn for the first time (how do we actually make money?), and brand foundations start to form. You are no longer guessing at the problem; you are testing whether your answer to it has a place.
Build it, or read more
CanvasThe Resolute Leadership CurveThe sensemaking framework the whole method hangs from — where your organisation actually is, and what that stage asks of you as a leader.CanvasThe Stages of GrowthThe six stages every organisation climbs — and the predictable wall waiting at the edge of the one you are in.
Related terms
DictionaryThe Resolute Leadership CurveThe six stages every organisation climbs: Idea, Identity, Calibrate, Maturity, Mastery, Initiate.DictionaryIdea (stage)The Idea stage is not about having an idea — everyone has those.DictionaryCalibrate (stage)Calibrate is where the business adds people, skills and systems — and discovers whether they cohere or fragment.
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