Calibrate (stage)

Calibrate is where the business adds people, skills and systems — and discovers whether they cohere or fragment. This is the stage where most businesses stall, because growth that worked when the founder was in every conversation breaks the moment they are not. The cluster of questions here is dense: strategy must become a position the team can repeat, culture has to be built deliberately, the customer journey gets mapped, the people plan gets written, and Focus — naming the few priorities that actually matter — becomes the alignment mechanism that keeps everyone pointed the same way.