18 / 69The 7 Questions of Leadership1 min read

Focus & Strategic Goals

The questionWhat are the one, two or three things that, if delivered this quarter or half, will shift the needle on the business?

Not a strategy question — a discipline question. The first six leadership questions generate ideas; by the time you have answered them you have more good ideas than any team can execute in a year. The seventh forces the choice: of all of them, which one, two or three will actually move the needle in the next ninety days? Not which could. Not which should. Which will — if you commit, name a single owner, and stop everything else.

Most strategy meetings end with a full whiteboard, forty initiatives, everyone nodding — and nothing happening, because nobody picked. Trying to do everything at once produces poor execution across the board. Steering a boat, you mostly hold course — but each quarter a small, deliberate adjustment to the sails harnesses more wind. Those compounding course corrections are what get you to the destination faster than the boat next to you. Focus is how strategy stops being a slide and starts being a result.

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