25 / 69The four elements1 min read

Values

How you believe people ought to behave — the standard you decide by. Values reveal character, and character scales culture: who you say you are becomes what your customers and your team actually experience. Without them, every decision is re-litigated from scratch.

Values is one of the two unchanging elements, Character & Values. The moral foundation of leadership — who you are and what you stand for. In a VUCA world, while everything around you shifts, character and values must stay the same. They are the line that holds.

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